8 Proven Social Media Hacks You Can Use for Content Marketing

8 Social Media Hacks for Content Marketing

Click Here to Get Instant Access to All 8 Social Media Hacks + 4 Bonus Hacks Not Mentioned in This Post

If you’re like me, you will get a little bit jealous when you see a blog post that has hundreds, if not thousands of social shares. And I often wonder how it is possible that some content can reach millions of people through social shares. How do they do it?

When I started blogging in 2010, my content was not getting any shares – It was like a graveyard out there. A few readers, even fewer comments and zero social shares.

What was I doing wrong?

When you look at the social statistics, millions of people share content on social network each day:

  • There are 190 million tweets per day
  • There are 70 billion pieces of content shared on Facebook each month
  • 5 million people use the +1 button on Google+ every single day
  • More than 500 tweets per minute contain a YouTube link
  • Every minute, Tumblr owners publish approximately 27,778 new blog post

And more than 72% of all internet users are now active on social media. Surely it’s not just me, right?

What’s a social share?

Before we look at how to get more social shares, let’s take a step back to understand what a social share is – A social share is what happens when someone reads a piece of content they like on the web and publicly share it with their social network.

But that’s not all, a social share is also counted when someone in my network shares content and I “like” it (i.e., click the “like” button), even if I have not read the content.

Why do people share your content?

You start by creating great content. It’s easy, right?

Unfortunately, a lot of people forget that content marketing is part content, PART MARKETING.

Great content that gets zero views is almost a waste of time. Don’t let your content go unnoticed.

(Note: I’ve put together a bonus resource at the end of this article that will you give you a full list of social media hacks.)

And while creating a great piece of content is the foundation to a successful content marketing campaign, it’s not enough. In order to increase your social shares, you need to seed the content to begin with and get influencers to share it for you.

In the book, Contagious: Why Things Catch On by Jonah Berger, an associate professor of Marketing at the Wharton School, Jonah explains that there are six factors that influence why people share content.

These six factors are referred to as STEPPS:

  • Social currency: People share content that they think will make them look good, smart, and cool to those within their social network.
  • Triggers: People share content that is top of mind, because of associations with things that people think about all the time.
  • Emotion: People share content that evoke emotions.
  • Public: People share things are widely available and visible.
  • Practical value: People share content that they think will help others within their social network.
  • Stories: People use stories to communicate as a medium to communicate ideas

While your content doesn’t necessarily have to include all of these six factors, the more of them that you do include, the more likely it is that your content will be broadly shared.

Why is social sharing important to your brand?

Social sharing is an important part of online marketing and is beneficial for three major reasons;

  • Wider audience – The more shares you have, the bigger your reach
  • SEO & rankings – The more shares you have, the better rankings in search engines
  • Shares – It helps you find out what your audience likes to read and share
  • Revenue – A bigger audience and higher rankings will result in increased sales

So how do you get more social shares?

While there have been social media case studies on when the best time to post on all of the major social networks, I’m not talking about squeezing every last single social share.

Based on experience, I have outlined 12 proven hacks  that work.

In this article, I’ll be sharing 8 of them with you. The next time you publish a piece of content, use these social media hacks to boost social shares.

8 social media hacks to get more social shares

1. Focus on where your target audience is

It’s easy to get caught up in the next big social network but the true winners of social media marketing are brands that are active on the same platform as their customers. This is the foundation to social media marketing success.

It’s why fashion brands excel on Pinterest, and why B2B brands generate leads from LinkedIn. It’s business 101.

And if you’re unsure which social sharing sites to use, use the chart below:

Focus on where your audience is

If you sell products on your website that appeal to teenagers, use Facebook and Instagram. If you sell software and you’re looking for decision makers, use LinkedIn.

2. Create a social sharing culture internally

When new content is published, get everyone in your team to share the content. We all have a different network of connections – Whether through Twitter, LinkedIn or Google+. My network is not the same as yours so when I share your content, it’s going to a different group of people. If you share it too, we’re expanding our reach.

Create a social sharing cultureCreate a social media sharing calendar so that your marketing team can share content on Monday’s and that your sales team can share new content on Wednesday’s.

And this applies to all of the social networks you become active in – Likes, retweets, shares, +1s.

3. Promote new content as soon as it goes live

Creating content is hard work and sometimes, you’re just happy to have completed a piece in time so by the time you click publish, you’re tired and your job is now finished, right?


You’ve done part of your job but, now the fun part really starts!

Do not sit around and wait for your content to gain traction in the social sphere.It doesn’t work like that!

As soon as you click publish, go directly to your social networks and start promoting the content. Immediately. Why?

It’s because that’s your best chance of getting people to read and share it. Remember the six factors listed above?

This is a great example of social currency. What’s cooler than being the first to share/ retweet new content with your network?

Not much. There are lots of people who want to be the first to share new content. Give them that chance.

4. Make your content really easy to share

You already have social sharing widgets or social sharing plugins on your blog content, right?

I don’t need to tell you that. But do you use the social sharing tools Click to Tweet or Markerly?

Markerly provides a free sharing widget that allows readers to share content has been copied or highlighted.

Make your content easy to share

Click to Tweet provides another way to increase social shares by allowing readers to share sentences within the content itself. It’s easy to set up and is great for sharing important quotes or key statistics within your content.

Example: Check out how VWO.com used Click to Tweet in their recent CRO industry insights report,

Here’s how it is viewed within the post;

Click to tweet on page

And here how it is displayed in Twitter. All you need to do is click the tweet button. Simple.

Click to tweet preview

5. Build your social media following… now!

You’re unlikely to reach social sharing success without having an active following.

When my first guest post was published on Moz, I didn’t even have a Twitter account so no one could follow me or interact with me.

Start by building a network of followers on Twitter or get more connections on LinkedIn. When you see your network increase, you’re more likely to succeed. You can even spend as little as five minutes per day growing your network.

All it takes is one connection or an influencer to share your post and for it to reach the masses.

6. Rewrite headlines and share the same content more than once

So you publish a new post and you share your new content on all your social profiles. Great job!

Then you wait another week before you do the same thing again. Your job’s done, right?

Wrong. That’s a wasted opportunity!

While your LinkedIn connections may become annoyed if you post several times per day, you won’t be annoying anyone if you tweet the same content three to four times per day. Twitter is a wall of noise of new updates and it’s easy to miss quality content.

Try going from one tweet per week to one tweet per day and watch your Twitter referral traffic grow.

Here’s an example of a post I recently promoted on Twitter – The same content was promoted three times within the first 24 hours.

Rewrite headlines for more shares

You can also tweet headlines several times over to change the content of the tweet.

For example, this blog post you are reading has several headlines that can all become tweets;

  • How to use social media to get more shares by @StevenMacd0nald [Link]
  • Why do people share content with their social network? Find out here [Link]
  • 8 ways to increase your social media reach [Link]

Instead of one tweet, you now have three, which can result in three times more social referral traffic.

7. Create a different intro message for each network

It’s easy to copy and paste the same link across several social networks but, this is where most social media marketing fails.

And it’s really not that inviting for me to simply click a short URL in my news feed – In fact, it kind of looks a little spammy.

spammy lead message

Yes, you are limited to 140 characters on Twitter, but there’s no limit on Google+ so use this to your advantage and create a different messages for each social network.

8. Share old content

How often do you visit a blog and read through the archives dating back two years ago?

Not often, right?

Most people don’t either.

If you have a piece of content that you are proud of that was published or shared months, or even years ago, don’t be afraid to repost it.

The chances are that in the time between when the post was first launched to now, you have more followers who may never have read the content. Reposting old content can lead a wave of new visits/ social shares.

Here’s real example; two weeks after the “how to write a great blog post” post was published on eMarketeer.com, one of my followers on Twitter promoted it again, which led to another tweet and retweet, which meant that an additional 2,000 followers had the chance to view that tweet weeks after the original post was launched.

Alternatively, you can use the social sharing WordPress plugin ‘Revive Old Tweet’ (highly recommended!)

Share old content on social media networks

Do these steps work? Where’s the proof?

I’m glad you asked.

At SuperOffice, they’ve been using this approach for the last two years since launching their CRM Software blog.

Here’s the proof:

  • Social referral traffic has increased by 600% since using these social hacks.
  • The number of social shares per post has increased from 20 shares to now more than 150 shares.
  • These social media hacks generate revenue.

The number of website leads generated from social networks has grown tenfold and social traffic conversion rates jumped from 1.3% in 2013 to more than 10% in 2014.

Leads Generated from Social Media Hacks

Now it’s your turn

When you first start to blog, you will quickly realize that it takes time to build a community that shares your content. It won’t happen overnight so be patient.

How patient?

Take a look at the chart below to see how long it takes to grow a successful blog:

Results of content marketing and social media hacks

If SuperOffice gave up too early, they wouldn’t be enjoying the success they have today.

Continue to create great content that your audience enjoys and build your social network.

Be smart about the way you introduce new content to the world and use the 8 social media hacks listed above to get your brand talked about online and to increase social shares.,

Get Access to All 12 Social Media Hacks

I want to help you increase both brand awareness and organic traffic, so I’ve created a set of bonus social media hacks that you can use to increase social sharing.

  • First: I’ve put together 4 (four!) bonus social media hacks not mentioned in this post
  • Second: The bonus tips include four of my secret hacks to help you get even more social media shares for your content
  • Third: The entire list of all 12 social media hacks to boost social sharing can be downloaded as a PDF (to save or print out)

Does this sound good?

14 Conversion Rate Tools That Every Expert Needs

Conversion rate optimization tools

Exclusive Bonus: Click here to download all 14 Conversion Rate Tools and Receive 7 Bonus Tools not mentioned in this post

The best conversion rate experts use a set of  tools to help them optimize websites based on research, data and testing.

At the end of 2014, digital marketers’ put conversion rate optimization on the top of their priority list.

That’s right, ahead of content marketing, mobile marketing and search engine optimization, marketers’ listed “driving increased conversion rates” as the number one priority.

And why wouldn’t we? For the same traffic, we get more revenue. It makes sense.

Marketing priorities 2014

So as marketers, how are we doing?

According to the TrustRadius survey on Conversion Rate Optimization, 72% have implemented some CRO processes while only 18% consider conversion optimization as a part of their DNA, which is a bit like saying you do content marketing when in reality, you only blog once per month.

OK, but how are we approaching testing and optimization? Surely we’re doing this better, right?

Unfortunately, that’s not good news either. As sixty-three percent (63%) of marketers’ optimize websites based on intuition and best practices.

How eCommerce stores approach testing

Ugghh! If you have ever wondered why conversion optimization isn’t working for your business, then there’s your answer. You are optimizing your website based on things you have heard or read.

How can I get started with conversion rate optimization?

You need to invest in a great set of tools and through these tools, you will have the data you need to optimize your website.

The data is important because it will help you understand how people engage with your website and how they perceive your brand. And to do this, you need to conduct research, and then from the findings of your research, you will test improvements. Once your tests are statistically significant, you can then implement the changes to your website.

It’s a clear framework – Research your visitors, test your changes and then implement the winning results.

You can’t expect to understand and convert your web visitors without the right set of tools. A handyman doesn’t turn up without his toolbox, does he?

But conversion rate optimization tools are expensive, right? Wrong!

Although the Trustradius report shows that 58% spend more than $10,000 on digital analytics tools for conversion rate optimization, most of the conversion rate optimization tools listed below are free (to begin with). At this price, there are no more excuses why you shouldn’t be doing CRO the right way.

Based on my experience, I’ve used a wide range of CRO tools to help optimize conversion rates in a wide range of industries.

My conversion optimization success toolkit consists of 21 conversion optimization tools. Today, we’re going to outline 14 amazing tools.

Analytics Tools

Why you need these tools: To perform quantitative research, which provides you with the numbers and hard data on where things are going wrong on your website (exit rates, bounce rates, shopping cart abandonment, etc).

Google Analytics
Google Analytics allows you to track website behavior and reports on visitors, engagement, traffic sources, content and eCommerce sales. Google Analytics is the most popular web analytics platform on the market and can help you identify your most profitable marketing channels.
Cost: Free

CrazyEgg offers a range of tools, but the best tool to optimize your website is the heat map. The heat map allows you to see where visitors click on your website. The benefit of this is you can identify pain points on a page that show where visitors are clicking and where they are not clicking.
Cost: Free 30 day trial

Clicktale Analytics now comes in a freemium package that tracks up to 5,000 recordings per month. Clicktale records website visitors but will hide any sensitive information for user privacy. You can watch website visitors take action on your website and understand how they use the site, or what issues they run into when navigating.
Cost: Free per 5,000 visitors

Mixpanel is an advanced analytics platform for mobile and web. While Google Analytics measures page views, Mixpanel helps you analyze visitors actions and optimize funnels. For example, an action can be uploading a picture, watching a video or sharing a blog post. This type of platform allows you to understand exactly how people interact with any web page and how they navigate through your site.
Cost: Free for up to 25,000 data points

Formisimo is an advanced form analytics tool that records how a user interacts with a web form and checkout fields. Formisimo records how users engage with the form, the fields they do not complete and when they use autocomplete/ manually enter their information. This information helps you eliminate fields that cause friction.
Cost: Free 14 day free trial

Research Tools

Why you need these tools: To perform qualitative research, which provides you with insights into the “why” – Why customers complete a purchase or more importantly, why visitors do not buy your product or service.

Peek (by Usertesting.com)
Launched earlier this year, Peek provides you with a free five minute usability test. You simply enter your website URL, and the test participants will review your website. Having a tester browse your website and complete “simple” actions will unlock plenty of hidden usability issues that you can work on to improve the user experience and boost conversion rates.
Cost: Free

I-Perceptions has been endorsed by Google Analytics Evangelist, Avinash Kaushik and it’s a pop up that asks 3 simple questions to website visitors. The three questions include “How would you rate your site experience?“, “What describes the primary purpose of visit?” and “Were you able to complete the purpose of your visit today?“.

You can use the feedback to understand how people engage with your website and find opportunities for improvement.
Cost: Free

Survey Monkey
Collecting customer feedback is essential to understanding what turns a website visitor into a customer. Survey Monkey allows you to ask up to 10 questions and collect up to 100 responses for free, which means you can ask questions such as:

  • What made you buy [product]?
  • What’s the best thing you like about [service]?
  • How would you describe [brand] to your friends?

Answers to these questions will give you great insight into how your customers view your brand.
Cost: Free for up to 100 responses

Cross Browser Testing
Cross Browser Testing allows you to view your website in real time through a wide range of browsers and operating systems. This tool helps you to identify why some browsers convert better than others.

For example, if you find that the latest version of Chrome converts better than IE9, then you might want to look at how IE9 is being displayed to your visitors. Using the cross browser testing tool, you can see exactly how is displayed and what you need to fix.
Cost: Free trial for 60 minutes

Testing tools

Why you need these tools: To experiment and test your hypothesis, which is based on the quantitative and qualitative research (Congrats! You’re now testing based on historical data and no longer testing based on best practices).

VWO (Visual Website Optimizer)
VWO offers split testing for as little as $49 per month but the free trial allows you to test for up to 30 days for 1,000 visits. You can edit, modify and remove elements on your webpages through the VWO editor and you can test images, copy, design and web-forms. At the end of your tests, you can see which test won and then implement the changes directly onto your website.
Cost: Free for up to 1,000 visitors

Fivesecondtest allows you to ask for community feedback on new landing page designs, without having to change any elements on your website. Your new design will be displayed for five seconds and then a series of questions are asked to the user. Feedback comes in the form of answers and a word cloud, to identify the post prominent elements that the user remembers.
Cost: Free for 20 responses

Unbounce is an easy-to-use landing page platform that allows anyone to build great landing pages without the need for a designer or IT. You can create landing pages from scratch or choose one of the many landing pages templates. You can use Unbounce to create landing pages for your paid search campaigns or to quickly test out new web page designs.
Cost: Free trial

Website tools

Why you need these tools: To growth hack your way to a better conversion rate. Be aggressive in what you want your web visitors to do and at the very least get that email address from your visitor.

Screen popper
Screenpopper helps you convert more users through a pop-up appearing on top of a web page, with the goal of promoting one single call to action. The benefit is that you get the visitors immediate attention, which can be used to for conversion purposes. If your goal is to get more newsletter sign ups, you can use the pop-up to offer an incentive in exchange for an email address.
Cost: Free 14 day trial

Hello bar is an optimization tool, which displays a visible bar that sits at the top of a web page to draw the web visitors’ attention. Hello bar acts as a primary website call to action. You can include Hello bar on one page, several pages or across your entire website. For example, if you are launching a new eBook, you use Hello bar to include a simple message to promote it.
Cost: Free


These conversion rate optimization tools are easy to implement and most only require a single line of code that you or your developer can insert into the header of your website.

And while some of the tools listed above are free for the basic packages, they do come with limitations. However, even with the limitations, you will still be able to collect mountains of data to help you grow your conversion rate.

At no cost, there are no more excuses. You can double or triple your conversion rates for free!

Get Access to All 21 Conversion Rate Tools

I want you to be a master at conversion rate optimization and so I’ve created a set of bonus tools you can use to optimize conversion rates.

  • First: I’ve put together 7 (seven!) bonus tools not mentioned in this post
  • Second: The bonus tips include seven of my secret tools to help you get even better conversion rate results
  • Third: The entire list of all 21 conversion rate tools can be downloaded as a PDF (to save or print out)

Does this sound good?

(This post originally appeared on Search Engine Journal)

This is how you do CRO. The complete roadmap to earn more with the same number of visitors.

CRO, conversion rate optimization or conversion optimization. Whatever you call it, it’s currently hot. Very hot. Because who wouldn’t want to earn more with the same number of visitors? Conversion optimization is often approached incorrectly… In this article, I’ll show you how not to do it. But more importantly, how it must be done. Step by step.


CRO is not about button colors!

Do you recognize yourself? You read an article in which Company X increased its conversion rate by 50%, by changing the color of the call-to-action button from red to orange. You happen to have red buttons on your site as well. So you set up an A/B test to see whether orange buttons would work better for you. In the worst case, you don’t even do an A/B test and you just make all your buttons orange in a hurry. Let the money roll in!

But what happens? Nothing. Absolutely nothing. No difference at all.

And so you decide: CRO doesn’t work! Wrong. CRO works ridiculously well. Only not that way.

How should you do it? Like this:


1. Research

Here’s where the example went wrong. The majority of conversion optimization efforts are not based on research. And thus not based on data. A data-driven approach to conversion optimization guarantees you the best results.


No good remedy without a good diagnosis

Often a conversion optimization attempt starts with 1 of the 2 following scenarios. And both scenarios are doomed to fail:

  • You read a case study and try to repeat the success from the case study to your site by testing exactly the same thing. That’s like going to the doctor with knee pain and asking for a certain painkiller because that helped the neighbor with his back pain. Every site is different. Different problems. Different solutions. You can only prescribe a remedy if you have made the correct diagnosis.
  • A so-called expert tells you immediately what you need to test. Yes, he has experience. And he will probably hit the nail on the head more often than someone without experience. But that’s like a doctor looking at your knee from a distance and deciding that you need a cast. The doctor might be right. But the chance is also great that he has prescribed the wrong remedy. He can only reach the correct diagnosis with some X-rays and other investigation. And then prescribe the proper remedy.

Without good research, you’re flying blind. You just do something. And that is a waste of time, money and traffic. You can better use your traffic for A/B tests that do have a chance of succeeding. Only in that way can you make it as clear as possible what works best for your visitors. And only in that way can you increase your turnover.

But how does such conversion research go exactly? Follow these 3 steps:

a. Correct data collection.

Make sure that you collect the data in the right way. Most likely, you have Google Analytics (GA) on your site. But is GA configured in the right way? Are your goals set correctly? The goal-directed steps? Your filters? Is event tracking set where needed? And so forth. Do a complete “health check” of your Google Analytics. Because if you bring in data wrong, you’ll draw conclusions on the basis of bad data. And that can have disastrous consequences.

b. Quantitative research

Is your data coming into GA correctly? Super! Then we can now dive into GA to see where it’s going wrong. A good conversion optimizer will need 1 to 2 days to draw ample information from your GA. Your optimizer will play with segments, reports, devices and browsers until finding out where things go wrong.

GA of course never tells the complete story. That’s why with quantitative research you also use mouse tracking tools such as SessionCam or Clicktale. With those, you make (among other things) heat maps, scroll maps and click maps that give you a clearer view of exactly what your visitors are doing on your site.

c. Qualitative research

Here is the focus of your research. The quantitative research will tell you WHERE things are going wrong. The qualitative research will tell you WHY.

Do the following:

  • Send a customer survey to recent customers. Try in that in particular to find out why they bought from you, or why not. Send the survey only to new customers who recently made a purchase for the first time. From them, you get the most valuable feedback: the purchase was recent, so they still remember the process. And in addition, they haven’t gotten used to using the site (like your loyal customers have) and thus you can better learn what the stumbling blocks were.
    Don’t waste any time and money on expensive tools for this. With a simple Google Forms document, I have often achieved fantastic results.
  • Do user testing. You will get very valuable feedback from it and can see live where your testers struggle, what they misunderstand or do wrong.
    Talk with the customer support division. Or if you have live chat on your site: go through all the transcripts from the live chat.
  • Web surveys: simple but insightful

    Web surveys: simple but insightful

    Add a web survey to your site. Qualaroo is one of the best tools for this.

  • Cross-browser testing. Test your own site in different browsers, on different machines and different operating systems. Test it completely. Yes, in principle your web agency should have already done that. But we all know that this is not always done thoroughly. Cross-browser testing takes some time. But it can be very useful. If you note that your checkout, for example, doesn’t work on IE9, while 20% of your visitors still use IE9, then it might be clear that you could earn a lot of extra conversions by handling this problem. A handy tool for this is Crossbrowsertesting.com, with which you can simulate all possible device-browser-operating system combinations.
  • Appeal to an expert for a heuristic analysis. A heuristic analysis is an analysis with which an expert makes use of frameworks and methodologies to evaluate your site. This will more quickly identify the potential flaws of your site. Take note: Everything that is found in a heuristic analysis must in principle be supported after the fact with data from the rest of the qualitative or quantitative research or confirmed (or ruled out) on the basis of A/B testing. Never limit yourself to just a heuristic analysis.
  • Do a usability analysis, or appeal to an expert to do this for you.


2. Customer theory


Your customer might not be who you thought he is

Now that you have collected all the data and gone through it, you begin to get a clear picture of who your customer really is. Not per se who you thought the customer was. But who the customer really is. Write down your customer theory. This is a description of your customer. You can do this in the form of one or more buyer personas. How detailed you are in this is up to you. As long as your customer theory is a handy working document that you can refer to later. With each decision that you make, you must keep your customer in mind, after all. And you must thus test your decision with your customer theory.

Your customer theory is not static information, but a dynamic document. With each split test that you carry out, you will learn more about your customer. And you add that to your customer theory. In that way, you can for example learn from a test that your customer is not sensitive to discounts, but is sensitive to free delivery. You add that insight to your customer theory. In that way, you get an ever-more-complete picture of your customer. If you understand your customer better, you will serve your customer better. And better service means earning more.


3. Action plan

The next thing you do is to set up an action plan for all the problems that you have discovered from the research. Some things are so obvious that you don’t have to test them, but can implement them immediately. Other things will not be completely clear and demand further research. And there will of course be a number of problems for which you have a hypothesis about why it’s going wrong. You’re going to test these hypotheses.


4. Test, learn, convert.

Only now is it finally time to start testing. In contrast to many others who have had no success with conversion optimization, you set up your test only when you have a clear hypothesis. A hypothesis that is based on your research. You no longer test randomly in the hope of finding a winner. No, you set up tests with a much higher chance of success because they stem from a better understanding of your customer.abtest

Always start with an A/B test. Only consider multivariate testing if you really have a lot of traffic (more than 100,000 visitors per month).

Granted, not every test will produce a clear winner, certainly not in the beginning. But that is not that bad in and of itself. As long as you learn something from the test. And in that way, you further expand your customer theory. The more clear your customer theory becomes, the better your next tests will be and the higher the chance of success for the next tests. As strange as it sounds: the ultimate goal of your test is to understand your customer better.
Because understanding your customer better = serving your customer better = earning more.

Tools that you can use for this include Visual Website Optimizer and Optimizely, the 2 most-used AB test tools.


5. Keep testing


Keep testing

Don’t stick with 1 version of a test. Even if there is a clear winner, who can say that it can’t be even better? Put the winner in a new test and compare it with another version that stems from the same hypothesis. From your first test, you learned something about your customer, for example that the customer responds better to free delivery than to a discount. The version with the free delivery is thus the winner. But what if you test that version again, against another version in which free delivery is advertised even more prominently? Maybe that will produce a few extra percent.

Keep testing constantly. You can always learn something more about your customer. And you can always further improve your conversion rate. Maybe you’ll get lucky and double your conversion rate with one or a few tests. But the chance is greater that you will need many tests, each of which delivers a few percent improvement. When you add them all up, you eventually get to a drastic increase in your conversion rate.


Hopefully, this article has given you some structure and guidance for your conversion optimization efforts. Conversion optimization is not simple, but if you follow this roadmap, you’ll go a long way. And remember: “There are no losers in the testing world. If you’re learning, you’re winning”. Good luck!


About the author:
Joris Bryon is a Conversion Optimization Consultant and the man behind YORRO. He is a ConversionXL Certified Optimizer and obsessed with conversion optimization. He helps e-commerce, lead generation and SaaS sites to maximize their revenue. Learn here how he does that.



Interview with Petworld founder, Denice Hagen

Denice Hagen, Petworld.no founder

Image source

For most 15 year old Norwegian girls, life is spent in the great outdoors and socializing with friends. But not Denice Hagen, founder of www.petworld.no, an online pet store who at 15 years of age entered the Norwegian eCommerce market.

Now 19 years old, Denice is not only focusing on the growth of Petworld.no, but is also launching two new projects in the next 12 months.

This is a story of how passion, determination and an implement like hell attitude helped Denice create a 12+ million NOK per year online business.

For those who do not know you, can you briefly tell us about yourself?

My name is Denice Hagen, just turned 19 years old. Living in Tyristrand with my family, a small village in the countryside, approx one hour from Oslo. I am still going to school and this is my last year on high school.

How did you get started with Petworld.no?

Since I was little girl I have always been dreaming about sales and marketing. I got this wish fulfilled when I was 15 years old. I told my dad that I wanted to start an online store and he just laughed at it. Finally he said: “yes, we can try”, but he didn’t believe too much at the idea.

We didn’t know what to sell but the only business dad had good contacts in was in the pet business. So then we decided to go for a pet store since we could get the goods we needed to sell from wholesalers dad knew from before. It was very short time from when I had the idea to we opened the store, approx. three months.

We had no idea at all about ecommerce and no contacts in this business from the beginning.

Since dad didn’t believe in this project from the beginning, we started out with only one small box with goods and an old computer in our living room. I designed our first online store putted in inventory (which we didn’t actually had in stock). I opened the store and suddenly we were selling a lot of things to pets.

How did you launch petworld.no while still in school?

Before we started, we agreed that this should only be a hobby project since I was in junior high school and my dad had another job. It soon became clear that we did something right. We got a lot of orders, and dad had drive to the wholesalers almost everyday and picked up the goods we needed. And I was working on the campaigns, new products, Facebook and design in the evenings and the weekends. It was a lot of work, but funny and the store was growing fast and we worked day and night. After 5 months, dad had to quit his other job and starting full time in Petworld.no and he still do today.

In two months I will finish high school and also work full time in Petworld.no as well. And I can’t wait! The best is yet to come.

How do you promote the website?

We market Petworld.no in Facebook, newsletter, Google and some specialist magazines. In Facebook, we find channel to communicate with our customers and we like the idea of the customer can lead us feedback, ask the questions and sharing pictures of their beloved pets. I manage our Facebook page, which has over 12.000 followers, and I find it very exciting to work with.

Petworld.no Facebook account

Which marketing channels are the most important?

Google is a very important sources of traffic to Petworld.no. The organic search is of course the most important, and we work all the time to improve Petworld.no for the Google search engine. We are lucky to co-operate with a very good company who runs our paid Google AdWords. The ads we have on print in this specialist magazine is more for branding and with a long-term perspective.

Do you have any numbers you can share?

  • Website visitors are approx. 30-35.000 visitors per month
  • Marketing budget is approx. 70,000-90,000 NOK per month
  • We expect to sell for approx 12 million NOK ex. vat. this year

Petworld.no has been growing quite good. We started out with approx. 20-30.000 NOK and a little box of goods and an old computer in our family living room. Petworld.no has no bank loans or investors and the inventory in our wearhouse is paid for.

For young marketers in Norway, what would you suggest they focus on first when launching a new website?

Love what you do, stay focused and work very hard – nothing comes for free. I has dropped many things that young people take for granted, such as. parties and hanging out with friends on Saturdays nights instead I have worked with my passion and I do not regret on taking these choices today. And if you love what you do, I am sure it easier to get success.

What trends do you foresee in eCommerce stores in Norway?

I think in general eCommerce will increase a lot in Norway in the future. The customers are getting more used to buy their stuff online. Norway is perfect for eCommerce because of long-distances to physical shops. I think when the consumers are getting even more used to online shopping, this will also put new demands on the web shops like even faster shipping, larger assortment, better custumer service and of course not to forget that more and more visitors to web shops are now using their mobile phones.

Hopefully we will see new and better ways to shop online with our phones soon.

What are the 3 biggest tips/ advice you can share with young entrepreneurs in Norway who want to launch their own business?

I would say having a good and clear concept, make a good research on your future competitors, find their strong- and weakness and try to do your business better. A lot of work will normally pay off, but remember you’re not going to millionaire tomorrow. Be patient!

What’s next for Petworld.no?

We are continuing to do what we do today; expand the product range, offering super fast shipping and a good customer service which normally are open 7 days a week. We are launching a new and responsive site later this year and looking forward to make our shop even better to our customers. In the close future the customer will also find a wide assortment for horses, livestock and hobby farming.

Outside of Petworld.no, what else you do do?

Outside of Petworld, I have some projects underway. CarlMahon.com coming 2015, this store will be inspired by my Instagram account @interior123, which has nearly 400.000 followers. This account was created in January 2013 and it has grown fast. Beside CarlMahon.com project and Petworld.no, we will also launch a new online store this summer, Hundebur.no. This is an online store we bought a few months ago; the shop was in bad condition so we closed it the same day we bought it. We started to built right away and it soon finish.

Denice Hagen, Instagram


Launching a new business is not an easy feat and yet, at 15 years old Denice was determined enough to succeed.  It just goes to show what you can achieve when you stay focused. A big thank you to Denice for taking the time out to answer these questions. It’s been very inspiring.

For more information, you can connect with Denice on LinkedIn or visit Petworld.no.

Norway´s 50 most important e-commerce stores

A jury consisting of five profiled Norwegian e-commerce experts have picked out what they believe are the 50 most important e-commerce stores in Norway.

The jury:

The Jury: Karl Philip Lund (t.v), Eric Sandtrø, Anne Murstad, Kenneth Dreyer and Ole Martin N. Evensmo

  • Karl Philip Lund: Leading online marketing and e-commerce expert. He´s an experienced speaker and he has worked with several successful companies (Enklere Liv, Netthandelen.no, Blivakker.no og Hurtigruten).
  • Eric Sandtrø: Managing director of Fjellsport.no and co-owner of Jollyroom. Founded and managed Komplett.no, one of Norway´s largest e-commerce stores.
  • Anne Murstad: interaction designer that has worked with e-commerce and digital channels for nearly 10 years. Prior to this she worked in sales and customer service for companies such as British Airways, Eurocard and SEB. In 2005 she started the online store fess.no, which won the “Newcomer of the Year 2006“.  She works at the Norwegian Postal service and Bring as business developer and partner responsible for e-commerce.
  • Kenneth Dreyer Passionate about technology, marketing and design. Organizer of ECommerce Day, partner at digital agency Inevo and part owner of a small shop.
  • Ole Martin N. Evensmo: Editor of Netthandel.no. Has experience with online shopping at several large and medium-sized eCommerce and multichannel companies.

Selection criteria

Defining Norway’s most important online stores is no easy affair and there is also no definitive answer. The criteria to get on the list has been an overall assessment where the jury looked at:

  • Revenue
  • Reputation
  • Ability to innovate
  • Ownership
  • Awards / honors
  • International focus
  • General impression

International online stores like Amazon.com are not on the list. The focus is  exclusively on stores that sell physical goods. Travel sites such as SAS.no, Norwegian.no, Restplass.no and Solfaktor.no are important sites, but they are not part of the list. Marketplaces like Finn.no and QXL.no have also been omitted. The focus is on the consumer market(B2C)

Here is the list of Norway’s 50 most important online shops

  • Apotek1.no: Apotek 1 is the first and largest pharmacy chain with a market share of about 45 percent , and todays pharmacies throughout the country . Opened Shop in 2011.
  • Ark.no: The bookstore chain ARK consists of more than 100 stores, the online shop ARK.no and a  reading app . Owned 100 % of the listed company Gyldendal ASA. If you shop ARK.no and choose their ” Click & Get ! ” Solution, so book you book and can then retrieve the selected store for an hour.
  • Blivakker.no: the largest pure online store in Norway in beauty and wellness. With effective marketing , good purchasing and selling prices , free shipping and great customer focus challenges the traditional physical cosmetics stores. Owned by Netthandelen Holding AS which owns Netthandelen.no and DrLykke.no .
  • Blush.no: Founded in 2009 and quickly became a contender for the big sister Blivakker.no . Owned by Komplett Group and investing heavily in Norway . Growing rapidly .
  • bokklubben.no Bokklubben.no 1961 was Norway’s first book club started . Today the book club book clubs of 8 , 3 series , online shops and bokkilden.no . It is the publishers Gyldendal , Aschehoug and Pax who own book club .
  • Brandos.no : Established in 2006 in Sweden , and established in Norway in 2008. Also present in Finland and Denmark. Brandos was autumn 2013 sold to powerful footway after struggling with bankruptcy ghost for a long time .
  • CDON.no : Scandinavia’s largest online store for music , movies and books. Seller also many other things such as kjøkkenuststyr and toys. Owned by the Swedish listed company CDON Group.
  • ClasOhlson.no : Launched in 2012 a new store in Norway and Sweden. Selling everything from copy paper to tools online.
  • Coolstuff.no: CoolStuff.no has existed online since 1999. They aim to offer their customers the ” coolest, prettiest and most innovative gadgets in the market .
  • Coverbrands.no : Cosmetics shop Cover Brands not match perfectly turnover Blivakker.no and Blush.no , but is a strong contender.
  • Dustin.no / DustinHome.no Dustin was founded in 1984. Started originally with mail order sales of colored disks. Have eventually evolved to become one of the largest online companies in electronics . Aim to be a complete supplier of IT products and services and has approximately 1,000 employees in Sweden , Denmark, Norway and Finland.
  • Elkjop.no: Elkjøp is one of the locomotives in the Norwegian retail and their online store is growing fast thanks to good interaction with the chain’s physical stores . Offering including customers to order online and pay and pick up in any store for two hours . One of the largest online stores. Owned by Elkjøp Nordic which is owned by British Dixons.
  • Ellos.no: Good old Ellos was founded in Sweden in 1947 , and existed in Norway since 1983. Most famous for its mail order sales, but selling now increasingly online. The range can be found primarily clothing and textiles , but also some in electronics , wellness , film and games.
  • Enklereliv.no : Easier Life is a Norwegian-owned chain with more than 30 shops and shop in Norway . Bet now in Sweden with online store Enklareliv.se and 7 shops . Is also present in Denmark online store Enklereliv.dk and one physical store .
  • Expert.no: Expert ‘ve had some difficult years , but now seems to have gotten a little bend on both their physical stores and its online store in the increasingly tough competition .
  • Flust.no: Flust.no is a continuation of online store loyalty program Trumf and has over 10 years experience in online shopping. Selling everything from kitchenware to children’s clothing. Flust.no owned by Norway’s largest trading house, Norway Group.
  • Footway.no : Swedish footway Group is very big in Scandinavia shoes. Bought in April 2013 Heppo of CDON Group, incorporated in the footway and strengthened its position in the Nordic market. In addition, the owner footway Group Brandos.no having bought the popular online store in autumn 2013. Shoes Sale online is the tremendous growth and is expected to increase from the current 6% to perhaps up to 30 % within a few years , predicts the owners of the footway .
  • Gmax.no : Gmax must endure to live in the shadow of XXL. On the web they’ll encounter tough competition from several strong players . The jury nevertheless believes that Gmax with their physical stores will eventually become a major player on the network.
  • Godtlevert.no: Finished dinner dishes where the ingredients and recipes supplied as a package , is becoming more popular amongst us busy Norwegians. Budgeting nearly 200 million in revenue in 2014 .
  • Gymgrossisten.no: Gymgrossisten is the largest supplier of nutritional supplements ,health products , fitness apparel and training gear. Owned by the listed Swedish company CDON Group. Among the contenders we find Proteinfabrikken.no .
  • HaugenBok.no: Turnover amounted to about 130 million in 2013. Started physical store as early as 1929. In 1997 they opened for sale of book content online, the following year opened the online bookstore with full search and product range . In 2009 they chose to focus solely on net and was Norway’s first pure online bookstore. In 2013 Haugenbok.no was voted best online store in Norwegian Kundebarometer examination and the total ended in fourth place in the survey that measures customer satisfaction and loyalty among 186 Norwegian companies . The shop is located in Lviv in Møre og Romsdal and proves that it is possible to conduct commerce at smaller places in Norway .
  • HM.com : Norwegians love Hennes & Mauritz ! Named Shop of the Year Bring in 2009 but a lot has happened since then . Carnegie Bank calculates that the company sells online for approximately 7.5 billion Norwegian kroner worldwide , equivalent to 5.6 percent of their total sales.
  • Ikea.no : The Swedish giant launched online store in Norway in 2012. It will be exciting to see what Ikea can get online soon.
  • inkClub.com: InkClub , including their mini – stores jerk club and battery club , is a leader in inkjet cartridges , toners , vacuum cleaner bags , batteries and similar supplies . Launched in the year 2000. Owned 100 % of the Swedish listed company Ica Group.
  • Interflora.no : In Norway consists Interflora of about 375 fagblomsterhandlere . They are members of Interflora Inc. , the world’s largest flower vendors.
  • Jollyroom.no : The shop Jolly Room sells children’s clothing and children’s equipment in Scandinavia. The company is based in Sweden , but with the complete- founders Eric Sandtrø , Jan Tore Kopperud and Ole Sauar owners. The latter is also the CEO of the company based in Gothenburg. Aiming for about 200 million in total revenues in 2014 and one billion revenue in the long term.
  • Kolonial.no: Started as late as fall 2013 , but the record created an enormous amount of attention paid to selling food online and their online store.
  • Komplett.no : Started selling online in 1995 and has since done very well . The largest online store with nearly 2 billion in revenue . Named Shop of the Year Bring in 2006 and 2007 . Owned by Complete Group.
  • Kondomeriet.no : Since 1989 Kondomeriet been a leader in the sale of erotic articles in Norway . In addition to the online store, 10 physical stores in Norway . 2nd place award in the ” People’s online friends ” by Bring and Post in 2013 , where nearly 13,000 voted for their favorite store.
  • Lefdal.com : Lefdal.com owned by Elkjøp Nordic. Living in the shadow of big brother Elkjøp, but still manages well in a tough electronics market .
  • Lekmer.no : Lekmer aims to become the market leader in Scandinavia selling toys online. Lekmer is headquartered in Stockholm and warehouse in Falkenberg , Sweden. Lekmer was founded in January 2006 and is currently owned by the Swedish listed company CDON Group.
  • Lensit.no: Claims at least saying that they are the market leader in Norway in sales of contact lenses online, but the market is bewildering and includes a sea of ​​competitors who Lensway.no , Extraoptical.com , Lensstore.no and Lenson.no .
  • Miinto.no : When you shop from Miinto.no order goes directly to your favorite store , which sends you the item directly. Miinto.no is rapidly growing with over 400 stores online and collect leading fashion environment in one place. Also available in Sweden , Denmark , the Netherlands and Spain.
  • MoodsofNorway.com : Clothing of the strangest shapes and colors . One of the few Norwegian companies with an international scope . Have both commerce and physical stores . Among other things named ” Company of the Year ” organized by Innovation Norway in 2013 .
  • Mpx.no : Owned by Complete Group and hence bad brother Komplett.no, but still one of the biggest online stores. Seller TVs , computers , photography , and much more in electronics .
  • Nelly.com : Nelly.com is currently one of the leading online stores for clothes for both women and men.
  • Nespresso.no: No advanced network solution , but has a simple and great mobile / tablet order which account for a large proportion of turnover. They opened the store first, then physical store . Also one of the few online stores that offer customers the ability to add multiple addresses to get the goods delivered either at work, cabin or home.
  • NetOnNet.no: Voted Norway’s cheapest online store of Hardware.no summer of 2011 and the second cheapest in the spring of 2012. Named ” year net favorite” under the direction of Posten and Bring in 2013 . Supplier mostly electronics.
  • Netthandelen.no : Netthandelen.no started with its first auction in 2002. Prior to that time Netthandelen.no was a regular store. The company started in 1997 , but in 1999 became the domain http://www.netthandelen.no registered. Owned by Netthandelen Holding AS which owns Blivakker.no and DrLykke.no .
  • Retthjem.no : Retthjem.no was originally started by ICA , but was eventually sold due to lack of profitability. Meetings increasingly tough competition from players such as Matnet.no Matbox.no , Supermarket.no , Matenhjem.no , 123levert.no and Kolonial.no
  • Siba.no : SIBA is one of Sweden ‘s leading household electronics. In a test of online shops conducted by the Times in 2012 was Siba.no voted best in test of 15 Norwegian online stores. Of the three companies that got dice 6 had SIBA best price, fastest delivery and the quickest return . Also voted ” Best Shop ” by Prisjakt.no its readers in 2013
  • Sportmann.no : The old mail order company has managed the transition to the digital world in a good way . They still have their catalog , but increasingly opt for online shopping.
  • Stormberg.com : StormBerg was named the year’s online store in 2010 and 2013 by Bring. Seller sports and Reducing use both online and through physical stores . Bet now also internationally.Stylepit.no : Stylepit.no owned by the Danish listed company Smart Guy. Among many foreign online shops selling clothes in Norway .Tretti.no : Tretti.no selling appliances and home appliances online. Big player in Sweden , but currently relatively anonymous in Norway . Owned by the Swedish listed company CDON Group.
  • Vinmonopolet.no : Vinmonopolet has evolved to become a specialist chain that many believe is among the very best. Substantial resources have been put into the opening of new shops, and eventually a popular online store.
  • XXL.no : the leading sports brand with both a popular online store and physical stores . Launched in 2012 also shop in Sweden. Challenged on the network of archenemy Gmax.no , but also a hundred other competitors , including Sportamore.no , Fjellsport.no and Oslosportslager.no .
  • Zalando.no: Zalando was established by Robert Gentz ​​and David Schneider in 2008, and its headquarters are located in Berlin , Germany. Started in Norway in 2012 and has quickly established itself as the leading players in the category ” Clothing and footwear “.
  • Zara.no : Zara is one of the largest international fashion companies. Owned by Inditex Group, one of the largest distribution groups worldwide. Opened its first store in Norway in 2006. The Norwegian online store was opened in 2011.
  • X – Life.no : Challenging the sports and fitness market . High turnover , creative marketing and skilled people.

Besides these 50 online shops , there are of course many others that are very important . Among online shops that did not reach all the way up , we find Adlibris ,Bildeler.no , Boozt.no , BR.no , Bubbleroom.no , Byttdekk.com , Cubus.no, Deal.no , Epla.no , Fjellsport.no , FotoVideo.no, Getinspired.no , Gina Tricot , Handysize.no , HifiKlubben.no ,Houseof.no , Illusion.no , iPet.no , Jernia.no , Kitchn.no , KomplettFritid.no , Ludostore.no , Onepiece.no ,Oslosportslager.no , Pixmania.no , Platekompaniet.no , Room21.no , Skittfiske.no , VNP.no , Magasinet.no , Rørkjøp.no , Lensway.no , Vita.no , Putfeetfirst.com , Royaldesign.no , Tilbords . com and Toysrus.no to name a few.If you disagree with the 50 online stores jury selected ? Feel free to use the comments below and tell who you miss and preferably who should give way . Preferably with a brief explanation .

See the list of Norway´s 50 most important stores here

How I hacked my future


As long as I can remember, people kept asking me: “what do you want to be when you grow up?”. Deciding what you want to spend your time doing for the rest of your life is not something you do when you’re 16. Here in Norway, you have to make certain choices already in that age. I had no idea what I wanted to be. Perhaps a racedriver. Or a teacher, like my father? I flunked my senior year. So I had to retake a few subjects and take an entire year over again in high school.

I needed this time to think about what I wanted to be – or as I rather came to understand: what I wanted todo. As the nerd I am, I took a stroll down the aisles the last day in high school. “Marketing 101” by Philip Kotler caught my eye. I borrowed it and read it out in 3 days. I still had no idea what I wanted to be when I grew up – but I certainly knew what I wanted to do with my life.

I applied for several colleges, and got into Oslo School of Management. I started my first year with joy – August 2011. I loved it. The subjects, the teachers, and the students – this was it! But still, I felt I didn’t to enough. I got great grades, but still – something was missing.

I decided to take this into my own hands. I created a Twitter profile, registered a blog, and started building my competence within social-media marketing. I read dozens upon dozens of book ordered from Amazon, as well as several scholar articles on the internet. Now, I had always been fascinated by computers – my dad got me my first one back in 1997, when I was 6. Computers and technology was my life, so studying social media marketing was absolutely the right path for me.

I basically understood one principle. When you are going to enter the labour-market, you have two choices:

  1. You can get a high degree and get straight A’s.
  2. You can prove your competence through references and earlier work.

That’s what I wanted to do. I was doing great in school, but I was still missing that references-and-earlier-work-part. Damn. I have to get a job. I studied the art of job applications, and I think I cracked the code. I sent out 20 applications, and got accepted for a interview 20 times. But I had no earlier references or competence to show to – remember, I was still a student. I didn’t get any of the jobs. Hell – I have to do something. I haven’t got the time to sit back and wait for school to end.

I started blogging. I would spend hours reading up and researching several subjects I would blog about. I started a blog where I stated my opinions. And soon enough – I’d even dare saying I got noticed in the marketing-businesses in Norway/Oslo. I attended allt he conferences I could, to be able to build a network. I followed these on twitter, and started interacting in conversations on all the digital networking sites.

Now, at the age of 22, I work as a Marketing Designer for Fanbooster, one of Europe’s most emerging SaaS businesses with focus on Facebook. I absolutely love what I do. The catch? There are no catches. I am still a student – studying at Oslo School of Management, finishing my last semester. I have been working at Fanbooster for over a year now.

Heres my tips for future “go-getters”:

– Dare to challenge teachers and the industry.
– Be social. Go to events and lunches with interesting people.
– Don’t be afraid to brag. Stop being humble.
– Remember to give more in value than you take in payment.

The Small Business Owners SEO Bible

Small business SEO bible

During the last 18 months, I’ve completed more than 20 SEO audits for small businesses and global brands. I enjoy analyzing the data in Google Analytics and identifying areas for improvement to help businesses grow their organic search traffic. We’ve helped a lot of businesses grow during this period. It’s been fun.

Whether you sell products online or you want to generate leads via your website, our research has found that by not optimizing your site for search engines, e-commerce stores are losing up to $100,000 per year. That’s a lot of money, isn’t it?

So you have now launched your website and you want to increase organic traffic. Where do you start?

This post has been created to act as a bookmark for people like you who have just launched a new website and want to immediately fix your SEO issues. You can revisit this post time and time again, and the issues outlined can be fixed by yourself, without the need to invest in hiring agencies/ consultants.

The 10 points outlined below affect 90% of all websites I’ve audited. By fixing them you will not only have the SEO basics in place but, you will also start to see an increase in organic traffic and sales.

1. Avoid duplicate content by having one website

Type the full URL into your browser and hit search. In this example, we’ll use www.mywebsite.com. If the page loads (as it should), now do the same but do not include www. For example, mywebsite.com.

Most people think it’s the same webpage. It is, but not to Google. If the page loads, then you have site wide duplicate content and Google is indexing two versions of your website.  You will need to ask your IT team or web developer to redirect one version of the website to another using a 301 permanent redirect.

If you notice that when the browser loads mywebsite.com it automatically redirects to www.mywebsite.com (or vice verca, www.mywebsite.com redirects to mywebsite.com), then you do not need to implement the redirect. It doesn’t matter which URL you choose, just as long as you have only one.

Tip: It’s important to use a 301 redirect and not a 302 redirect. Check with your IT team to make sure you are using a 301.

2. Register with Google and Bing webmaster tools

In order to increase the process of being indexed by Google and other major search engines, you should register the new website with Google Webmaster Tools and Bing Webmaster Tools. You won’t be able to prepare for everything before you launch, but by registering the website you can find and track crawl errors and optimization issues quickly.

Webmaster tools is a great resource to identify problems and is offered by both Google and Bing for free. Both offer reports on errors and issues that are hurting your search engine performance and with Google recently hiding keyword information, webmaster tools remains the only place for where you can see what keywords people use that shows your website in the search results page.

Tip: You can verify your webmaster tools account by implementing the code into the <head> section of your website.

3. Write unique title tags and meta descriptions

For each page on your website you will have the opportunity to write unique text for title tags, meta descriptions and page headings (h1). Matt Cutts recently went on record by saying that missing information for all of these is not such as problem as Google will automatically pull text to show the user but, he did make it clear that the information should not be duplicate and the same for each page.

  • Title tag: Between 30-60 characters, and be a short sentence on what the page is about
  • Meta description: Between 70-150 characters, and a brief summary of what the page is about
  • H1/ heading: Between 20-40 characters, and is the topic of the page

Tip: If you have a website with more than 1,000 pages, it might be easier to let Google pull in the information automatically for 90% of your website but take the time to write unique text for your top 20-30 most visited pages.

4. Fix broken links and deleted pages

Enter your URL into the following website and fix any broken links that are reported: www.brokenlinkcheck.com

Prioritize fixes based on 404 and 500 errors. A 404 error means the page is no longer found, and you will need to redirect the old page to the new page (again, use a 301 redirect) and a 500 error means there is a server error.

Tip: You can also monitor your webmaster tools accounts on a bi-weekly or monthly basis and continue to fix any new issues that are reported.

5. Create a sitemap for search engines

A sitemap is a page that lists and links to all the other major pages on your site.

An XML sitemap is a sitemap that is created specifically for search engines. It helps tell Google and Bing which pages you want to appear in the search results pages. You can create an XML sitemap using the XML sitemap generator. Once created, the sitemap should be uploaded to your website. Most sitemap URLs look like this: www.mywebsite.com/sitemap.xml.

Tip: Once the sitemap has been added to your website, you can add the sitemap to both Google and Bing webmaster tools accounts.

6. Create a sitemap for humans

Whereas XML sitemaps are specifically created for search engines, HTML sitemaps are specifically created for humans. However, there is an added benefit in that you can link to important pages on your website, which can boost the overall authority of your website.

A HTML sitemap can be automatically created within your content management system (CMS). If not, create a manual version and include a link on your home page (either in the header menu or the footer menu).

Tip: For examples on HTML sitemaps, click here and here.

7. Use search engine friendly URLs

It’s easy to remember simple URLs that include keywords. Which URL are you more likely to remember?

The first URL is known as a dynamic URL. The second is known as a keyword friendly URL. Having a keyword friendly URL makes it easy for search engines to navigate and crawl your website. It also helps your customer’s access pages quickly, instead of having to remember long URLs.

Tip: Use a 301 redirect to redirect dynamic URLs to keyword friendly URLs.

8. Write fresh and unique content

Each page on your website should be unique. Research has shown that content that is longer than 1,500 words ranks better than content that has fewer than 1,000 words. Longer content is usually well researched, and delivers more value, which in turn leads to more social shares and visits.

Focus on writing great content that website visitors love to read. If you are struggling to think of content to write about, start off by answering questions that customers ask you (you can use your customer service team).

Tip: Stuck for ideas? Use these 20 content marketing tips to help you get started.

9. Block pages that don’t add value

A robots.txt file specifically tells a search engine which pages you do not want shown in the search results. Similar to a sitemap, the robots.txt file should be uploaded to your website. The URL to view the robots.txt file is usually www.mywebsite.com/robots.txt.

If you see the line Disallow: / in your robots.txt file, remove it immediately as this means that your entire website has been blocked from search engines.

Tip: Pages to be included in the robots.txt file are login pages, checkout pages, and any pages that you feel will not add value to search engines.

10. Optimize your images

Images are important for your website. Search engines can only search text and not text in your images. Images should be no larger than 100kb, so each time you add a new image, make sure it’s not too big or it will slow down your website.

When it comes to naming your images, both the file name and ALT tag should be descriptive of what the image is. For example, most websites that have a picture of an old man wearing a pair of blue socks will have the file name and alt text as follows:

  • File name: 000023.jpg
  • ALT tag: socks

The best way to upload an image is would be:

  • File name: old-man-wearing-blue-socks.jpg
  • ALT tag: Old man wearing a pair of blue socks

Tip: To compress images and make them smaller, use tools like Compress Now or Image Optimizer.


Use these 10 tips to improve your organic search traffic and once you start to see an increase, focus on getting more business by optimizing for conversion, which you can do by signing up to our free conversion rate crash course.

Feel free to share this post on LinkedIn, Twitter, Facebook and Google+, or leave your comments below.